DROPSHIPING

http://www.Salesgenie.com

DIRECT MAIL

This method of marketing can easily be adapted to a "home business" environment. In fact, virtually every aspect can be handled out of your own home, from stuffing letters to stamping envelopes.

HOW TO IMPLEMENT DIRECT MAIL MARKETING

1) Determine suitability of your product- First, you need to figure out if what you have to offer is appropriate for direct marketing. Items under $100 generate the greatest volume, but major appliances may also be sold. Because of the nature of direct marketing, you ought to purchase your items before offering them. However, this puts you in charge of mailing products to your clients. Unless you love expensive shipping costs, a large item like a dishwasher may not be the greatest idea.

In addition, the products you are promoting should be suitable for a mark-up of at least three times your total cost. This will cover all of your operating costs, which should be about $1.35 per letter, and still leave room for a profit. The mark-up shouldn't be a problem, due to the low, low prices you have access to. Also, a good direct marketing campaign will elicit about a 2% reader response; you must send out a large mailing to make it cost effective.

• 2) Discover your target market-Focus your effort on
  particular consumer group. You will have a narrow
  range of merchandise to offer, so first perform
  market research to find where the greatest interest
  for your product lies. A possible target market could
  be the entire medical profession, or just nurses.
  Other potential markets include law enforcement,
  teachers, sports enthusiasts, boat owners, etc.
• 3) Catch peak selling seasons-The best time to offer
  merchandise is the three-month period right before
  Christmas, and just prior to Mother's Day, Father's
  Day graduation, and June weddings. In addition,
  take advantage of seasonal interests, such as
  sporting goods, hot/cold weather products, etc.,
  coordinating your mailings with peak seasons
  requires advanced planning and organization, so
  begin early.
• 4) Design your campaign and ad copy-While creating
  your ad copy, keep in mind the following:

i. Professional services may be costly, but the quality of your copy will make it worth the price. One word advice: freelance writers are often just as good, yet less expensive, than an ad agency.

ii. You can either do a mass mailing of "junk mail" quality, or smaller mailing of personalized, high-quality letters addressed to specific individuals. The former is less expensive, but

also less effective per letter mailed. It's your choice.

iii. If you include a letter circular, and an order form, it will increase your sales four times. While designing, concentrate on your letter most of all, it will account for approximately 60-65% of your sales. The circular will account for about 10-15%.

iv. The average business person, when reading a letter from someone he or she doesn't know, will read the opening paragraph, glance at the middle, and then go to the last paragraph. Put a "hook" or attention-getter in the last paragraph.

• 5) Give your clients a reason to act NOW- One good
  way to do this is to offer free product(s). Be sure to
  communicate that you have something unique to
  offer. Name-brand merchandise at incredible prices
  should do the trick. Another good tactic is to present
  various offerings, such as discounts for cash
  payments or for large quantities, free merchandise,
  financing, or free trial period with a money-back
  guarantee.
• 6) Use a central theme - It helps to have one general
  idea to tie the whole campaign together. For
  instance, if you advertising waffle makers for
  Mother's Day, keep that theme recurrent throughout
  your letters, circulars, and envelopes. Use graphics,
  words, and expressions that would remind the reader
  of Mother's Day and the importance of providing
  your mom with a great gift.
• 7) Don't forget follow-up calls! This is a truly important
  part of your campaign, especially if you opted for the
  smaller, personalized mailing. Make your follow-up
  calls during mid week, avoiding Monday and Friday,
  since these are usually the busiest days at the office.

INTERNET MARKETING

A great place to market merchandise is on an e-commerce website. Since most of the suppliers in our system have websites listing many of their products, it will be as simple as using the copy and paste feature on your computer. Since the Internet exposes your product to people all over the world your market base on the web is limited only by your marketing skills. The Internet is a highly competitive marketplace. Knowing what other companies are selling your product for is essential to your success. The Internet does make product research very simple. To explore the market for your particular product just visit the search engine or directory of your choice. Type in the applicable key words that pertain to your product then visit the sites that come up from the Internet search. By doing this you will find out what the competition are selling the product for and what their terms are. By learning this, you can determine if the price you are paying for the product will enable you to meet or beat the competition's price and still make a profit. If you can sell at or below the competition, then by all means put the product on your website. It will produce sales for you.

The premium incentive industry exchanges over $29 billion a year with increases every year. This industry promotes the purchase of products and services by businesses to be used as awards or "gifts." The businesses can then use these items to an employee incentive program or as free gifts to stimulate retail purchases.

• 1) Most shoppers are familiar with the first tier - retailing.
  Retailing is when the manufacturer sells merchandise
  directly to department stores, franchises, store chains,
  shopping malls or any other retail outlet.
• 2) May bargain shoppers are also aware of the second tier
  -wholesaling. Wholesaling takes place when the
  manufacturer sells in bulk quantity to discount stores
  and other wholesale outlets. Cosco or Sam's Club are
  good examples of stores who sell wholesale bulk items.
• 3) Our third tier, drop shipping, is generally the most
  foreign of all the tiers. Drop shipping is a multi-billion-
  dollar-a-year product distribution business in which
  manufacturers and wholesalers will ship or "drop ship"
  their product to your customer directly.

Companies that offer drop shipping will generally sell their products to you at or below wholesale prices. You, as a buyer or registered dropshipee, may then resell these items at marked-up prices to consumers, wholesale outlets, or even retail stores. Drop shipping gives manufacturers the opportunity to quietly distribute inventory without the overhead publicity tends to incur. You are able to have accesses to thousands of different products through one or more drop shipper without the worry of storage or inability to sell the items.

Midwest Printing & Publishing                                                               Established Milwaukee WI                                                                                   2007

If you would like to make some real profits, With Our New Office 2009 You can start your project from just a thought and build that ideal from scratch.  As you use Our Website software and tools links and e books You will discover Step by Step Your ideal unfolding right before your eyes  Yes your ideal becomes a product You can sell included in this software are audio video and How to do instructions Our Website has all you need to Produce and We Provide everything you need from start to finish