CAM STUDIO

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VIDEO

 

Free Streaming Video Software

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What is it?

CamStudio is able to record all screen and audio activity on your computer and create industry-standard AVI video files and using its built-in SWF Producer can turn those AVIs into lean, mean, bandwidth-friendly Streaming Flash videos (SWFs)

Here are just a few ways you can use this software:

  • You can use it to create demonstration videos for any software program
  • Or how about creating a set of videos answering your most frequently asked questions?
  • You can create video tutorials for school or college class
  • You can use it to record a recurring problem with your computer so you can show technical support people
  • You can use it to create video-based information products you can sell
  • You can even use it to record new tricks and techniques you discover on your favourite software program, before you forget them

"Nick, here is what I think I'll do; rather than fork out the $300.00 bucks for [CENSORED], I'll just keep using CamStudio.

"I am a self-employed consultant that works in the public safety community (cops, fire, ems, dispatch etc). What I have planned is to use CamStudio to capture on screen video for training vids.

"Thanks for a great product and your help!"

Joe Borgione
www.AlpineGeographic.com

 

Don't like the sound of your voice? No problem.

CamStudio can also add high-quality, anti-aliased (no jagged edges) screen captions to your recordings in seconds and with the unique Video Annotation feature you can even personalise your videos by including a webcam movie of yourself "picture-in-picture" over your desktop.

And if all that wasn't enough, CamStudio also comes with its own Lossless Codec that produces crystal clear results with a much smaller filesize compared with other more popular codecs, like Microsoft Video 1.

You have total control over the output of your video: you can choose to use custom cursors, to record the whole screen or just a section of it and can reduce or increase the quality of the recording depending on if you want smaller videos (for emailing to people, for instance) or you can have "best quality" ones for burning onto CD/DVD.

But all of these features would be worthless if CamStudio wasn't easy to use ... fortunately that's not the case. CamStudio can be learned in a matter of minutes and comes with a comprehensive built-in helpfile, so if you do manage to get stuck, you can simply hit "Help" and get the answers you need.

 

So where can I get it and how much does it cost?

You can download and use it completely free - yep - completely 100% free for your personal and commercial projects as CamStudio and the Codec are released under the GPL (for more details on this license, click here.)

There are no royalties or any monies to pay - although if you do use it for a commercial product, I wouldn't say no to a copy of whatever you produce

Download Links

CamStudio: CamStudio20.exe

Lossless Codec: New CamStudioCodec1.4.zip | CamStudioCodec14.exe

Support Forum: http://camstudio.org/forum

To manually install the codec, download the zipfile version, extract the contents to a folder, right click the camcodec.inf file and select Install.

If you don't have a lot of experience or just plain can't be bothered with all that mucking around [grin], download the EXE version and double click it to begin the install process.

Here is the project page on SourceForge where you can download the files if the above links don't work:

CamStudio on SourceForge: http://sourceforge.net/projects/camstudio/

Not sure how to download CamStudio from Sourceforge? Click here to watch a video or you can download the video from here.

Close the new window to return to this page.

You'll always find the latest version of the CamStudio program, the Lossless codec and the source code on SourceForge.

 

CamStudio's History

Over the last few months, quite a people have asked me about CamStudio's history and the confusion with the V2.1 that's around, so I thought I'd explain what the situation is, as I understand it ...

CamStudio was originally released by a company called RenderSoft who were subsequently bought by a company called eHelp who used some of the technology in their program, RoboDemo ...

Some time later, eHelp was bought by Macromedia who wanted RoboDemo (which was to become Captivate) ...

Knowing that CamStudio did some of the stuff RoboDemo did for free (mainly export to streaming Flash), it looks like they released a newer version of CamStudio (2.1) which fixed some bugs but most importantly, removed certain features. Gone was the ability to create SWFs, added was the requirement to register to use it, and over time, links to the various webpages that had CamStudio and its source code, became broken.

However, I've managed to find the earlier version 2.0 complete with the related CamStudio video codec (comparable to Techsmith's excellent TSCC), the source code for both and just put the website up so people can download them ...

 

Issues

A number of people have mentioned having trouble viewing SWF videos generated by CamStudio. It turns out there's a bug which means you can't see anything if you try watching them with Netscape or Firefox (Internet Explorer works fine) ...

The next update (2.5) will fix this but until then, here's a temporary workaround:

Open the related HTML to the SWF you've just generated and look for the line starting with the "EMBED SRC" command ...

Change the Width and Height values in this line to match values in the line starting with "OBJECT CLASSID".

Save the file and you should be good to go ...

I seem to be getting a lot of questions about a registration code ... the version of CamStudio available from this site (v2.0) doesn't require registration AND has more features, so uninstall v2.1 from your system, download and install v2.0 from here and you're good to go!

If your computer's memory or virtual memory usage starts climbing rapidly when viewing a SWF authored by CamStudio to the point when your PC locks up so you have to reboot it, recreate the SWF from your source AVI file and in SWF Producer, make sure you select the Advanced tab and check the Memory Management tickbox (Manage Flash player internal memory). That should sort the problem out. Thanks to Ben Ward for the fix.

 

News

My latest website has launched. Track That Tweet is a free Twitter tool allows you to view Twitter conversations in an easy-to-read, threaded format.

Splandoo will let you download free streaming videos from popular websites to your hard drive.

AudioFlash is free audio recording software that will record you speaking via your computer and put it on your website with some nifty SWF control buttons.

Just wanted to let you know, I've released another tool called Podcast Autocue, which you can download as well from here: Podcast Software

There's now a "proper" blog for CamStudio where I'll post all the latest information, including updates on CamStudio V2.5. Click here to go to the blog

 

CamStudio Update List

If you'd like to be notified when I have some news related to CamStudio, signup using the form at the top of this page and you'll be "in the loop" ...

Obviously, I won't be spamming you and your details won't be sold, given, traded or hired to any other third party under any circumstances.

Enter your details here to add yourself to the CamStudio Users Update List

Spread The Word ...

I'd love to get CamStudio into the Top 10 Most Popular downloads at SourceForge ... for no other reason than ... um ... I'd like to, so tell as many people as possible ...

If you'd like to link back to this site, here's some example code you can use:

<a href="http://www.camstudio.org" target="_blank">
CamStudio - Free Streaming Video Desktop Recording Software</a>

A Plea For Help ...

I've got big plans for CamStudio and want to continously improve it and the Codec as well ... but I'm not a programmer.

The potential for CamStudio to be used as a professional training and support tool is huge and not just in the information technology and internet marketing arenas, but also in diverse markets and tasks like home eduation, recording online geneological research, keeping a video record of special offer prices on your favourite snowboarding (or whatever) website - you get the idea ...

It doesn't matter if you're at home in Las Vegas or on an Alaskan Cruise - if you've got a laptop or PC you can use CamStudio.

So if there are any Visual C++ programmers out there that have Flash, video encoding and codec experience who'd like a challenge, please get in touch.

So, at some point in the near future I'd like to start accepting donations so any coders that work on this project will get some kind of financial reward in addition to the warm, fuzzy feeling they get from helping to resurrect this cracking piece of software ... so if you're feeling generous, please get in touch at the email address above and let me know.

I'd also love to get your feedback on CamStudio ... what you liked, what you thought sucked and what you think is missing.

Support Forum: http://camstudio.org/forum


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HOW TO MAKE A VIDEO

 

How To Create a Viral Video

What is a Viral Video?

A downloadable video with an offer at the end that you'll give away to circulate the internet. You can also brand the video with your URL if you choose.

STEP 1: Download CamStudjP screen capture video recorder for free. Install it on your computer. -2 CamStudio - Free Screen Recording Software - Mozitla Firefox

STEP 2: Make all the adjustments to your computer so you can set your computer up for quality video recording. Right Click Desktop > Select "Properties

Under "Settings" Tab, adjust settings as follows.

Display Properties

Screen Shot Displays Screen Resolution At 800 By 600 Pixels And Color Quality At

  • Medium (16 bit.

Click the "Advanced" Button highlighted in bottom right.

Screen Shot Shows "Advanced" Button Highlighted At Bottom Right Of Display

Properties Under the "Troubleshoot" Tab, adjust the hardware acceleration to "None"

Display Properties

and Play Monitor and RAGE 12...

General  Adapts   Monitor Troubleshoot   Color Management

having problems with your graphics hardware? These settings can help you troubleshoot display-related problems. Hardware acceleration

Manually control the level or acceleration and performance supplied by your graphics hardware. Use the Display Troubleshooter to assist you in making the change.

Hardware acceleration:

Disable all accelerations. Use this setting only if your computer frequently stops responding or has other severe problems.

Screen Shot Of Hardware Acceleration Adjusted To "None"

Click "OK" to save settings. Also click "OK" again for "Display Properties.

General Adapter   Monitor Trouble shoot   Color Management

Are you having problems with your graphics hardware? These settings can help you troubleshoot display-related problems.

Hardware acceleration

Manually control (he level of acceleration and performance supplied by your graphics hardware.

Photographing Products

You don't have to be a professional photographer to create high quality photos for your items on the internet; it would help but is not necessary. All joking aside, this is not as hard as it seems and does not require any overly expensive tools to do properly.

You will obviously need a digital camera. Theoretically you could take film photos and scan them but that is a silly concept considering digital cameras are significantly cheaper than they used to be. The higher quality digital camera you get the better the photos will be. We would suggest a camera with at least a 3 mega pixel resolution. Anything over 6 mega pixels will be overkill for what you are trying to achieve, so unless you are purchasing this camera for personal use as well, it is not necessary to go above that level.

You will also need a staging area. Do not use a multi colored or pattern in the backdrop or on the surface you are placing the object. A single, solid color is a must. Black or white are common but you can use other colors if you would like. Muted colors will help the product stand out more so than an overly vibrant color. With this in mind you may want to avoid neon or bright colors.

The staging area will need to have a base for the products to sit on and a background behind it. It is not necessary to have sides to the staging area. Some people prefer it but this is not a requirement. You will want to build a frame or skeleton out of a sturdy material but keep it light enough to move if needed. If you can minimize the transition between the base and the backdrop, this can be achieved by using a single sheet of plastic, paper, fabric or any other material to make both. You just affix the material in the backdrop location and allow it to naturally curve and flow over the base of the staging area. Avoid wrinkles at all costs. The photo will look better if you cannot easily decipher the difference between the backdrop and the base.

Lighting is always a necessity when it comes to photography. In fact it is the primary component of photography. You can have a $5,000.00 Canon Digital Camera but still get horrible pictures based on poor lighting. Your odds are better but the need for good lighting is an absolute requirement. You may have noticed that at professional studios there are all sorts of lighting gadgets. Umbrellas, diffusers, reflection panels, tents, they have just about everything. I have found that the best personal use lighting gadget can consist of a few good quality lamps and some diffusers (homemade diffusers are really quite simple to make). The idea behind t a diffuser is to distribute the light evenly and to avoid any direct reflections or shadows. They are very helpful if you want high quality product photos.

To build a diffuser panel it's as simple as stretching a thin, white, translucent material over a frame. Speaker grill cloth material is great for this however it is difficult to find in white. Standard low weight cotton is great for this. The frame work should be light weight for ease of use but strong enough to have the material stretched over it. 1" x 2" planks of pine work well for this and they are dirt cheap at your local Home Depot. Assemble these planks into a frame roughly 24" square or a bit larger and stretch the white material over it. You can affix the material using epoxy resin or staples. If you use staples it's a good idea to place a small strip of thicker material in between the staples and the white material. This helps to avoid tearing. The material should be taught similar to a drum but not quite as tight. You need one diffuser panel for

 

each lamp you plan on using. You should be able to find the clamp on style lamp at the same Home Depot you bought the wood. I have included a photo of the style I find works the best as well as the suggested light bulb style. DO NOT use a halogen lamp as they go too hot and you will have a serious fire hazard when you place the diffuser in front of it. I strongly suggest you use the clamp on style lamps with the new compact fluorescent light bulbs (see below). These bulbs still get hot and great care should be taken when dealing with lights, heat and electricity for that matter; however these have a lower risk of starting the diffuser on fire.
 

The placement of the lamps may vary depending on the product. Some people like to place a diffuser right on top of the photo booth and suspend a lamp directly above it to get some overhead lighting and then a lamp on either side of the camera pointing toward the product you are photographing. This is a very basic setup and has proven itself over and over again, but keeps in mind that even the best lighting setups need to be adjusted to improve the lighting for each particular subject.

Now you just need to set up your camera. A tripod is ideal however some cameras do not have the ability to be mounted to a tripod so in this case you need to find a way to steady the camera. The ways to do this vary as much as there are different cameras on the market so it is impossible to outline a "one size fits all" procedure to doing this. You will have to be creative in solving this problem if it arises. The goal here is to mount or place the camera so it is ideally directed at the product (elevation, angle, and so on) as well as steady. You can of course skip this step and just hold the camera yourself. This is not as hard as you might think and many people use this as the only way they handle the camera. It is all dependent on your personal preference.

Photographing products may take some trial and error but it is definitely one of the most important steps you take in the listing process. The photograph is usually the first thing that registers in the buyers mind when scanning the listing.

 

 ORDER FULFILLMENT

The best way to automate the processing and shipping of your orders, especially phone orders, is to choose a fulfillment house

   

 Banner Marketing

A banner is simply a graphic that businesses use to advertise their web sites, basically like a billboard. It puts your advertising directly in front of your target market. When surfers see your banner ad, they consider visiting a site they might not have otherwise looked at.

It encourages people to action by "clicking here" to be taken directly to your website. A really good banner has certain criteria that are important to remember.

• Clearly define your purpose. - Decide what action you want people to take. Are you just wanting to increase exposure? Directly increase sales? Just click on your banner? Sign up for a free newsletter?

• Focus on a benefit. - Write your ad with your target customer in mind. Keep you message brief. Use keywords. Build excitement, make them curious, but don't tell them you're about to sell them your product.

When they click, and go to your web site, you explain you're drawing for free coffee for a year, and to enter, they give you their name, address and email address. Now you have their email address and can begin to develop a relationship

  • Call to action. - Always tell people to "click here" or "go"-it's a call for

action. Many people don't know that just clicking on a banner is a link,
you have to tell them to click.

 

  • Vibrant colors draw a better response than drab ones. - Don't overdo it.
  • Use mock "windows control" buttons like menus and click-boxes. - Most

people are familiar with these so it subtly calls them to action.

 

  • Use images that alter when you move your mouse pointer over it.

Animation like this allows people to interact with it. Your ultimate goal is to get people to click through your banner, not play games.

  • Make your banner fast loading. - Size isn't everything, but it must be eye­

catching. (GIFWizard reduces by up to 9o% without sacrificing quality)

 

  • Automated or not? - Automated banners have a large advantage over

static banners because they catch peoples attention with movement.
But they tend to be much larger and can take longer to load; and too
much animation is distracting

 

  • Include an alternative text tag. - This way, people who have their graphics

turned off when surfing will still see your slogan and your link. If you
don't, they will see nothing.

 

  • Your banner should be at the top of a page. - It will get a much,

much better response than at the bottom. It's the first thing visitors
see. They usually look at the top to see how to navigate a site. If
you can't get your advertising banner at the top of a page, advertise
elsewhere.- Test and track your results. - Design several and test
them to see which ones bring in the most traffic. If you don't
make money with them, redesign them, or negotiate a better

 

price for the ad space. Maybe you need to rewrite your sales copy to convince visitors to become customers. Your slogan may need to be better. By testing, you will know what works and what doesn't.

TOOLS TO USE FOR BANNERS

If you choose to design your own banners here are some software packages that will help.

Adobe Illustrator $399

http://www.adobe.com/

(Free trial)

Macromedia Fireworks $299                                        (Free trial)

http://www.macromedia.com/

Banner Maker Pro $39                                                (Free trial)

http://www.bannermakerpro.com/

Four Corners Banner Creation Tool                               (Free)

Animated Banner Maker                                               (Free)

Online Banner, Logo, & Button Creator                          (Free)

HIRING A PROFESSIONAL

Most banners are designed by graphic artists and not internet marketers. Many people have become immune to graphics and don't even look at them. Banners that appear as part of a web site with radio buttons, check boxes, hyperlinks and drop down menus are much more effective. Look at for examples.

COSTS OF BANNER ADVERTISING

With Pay-Per Impression Banners, you pay to have your banner displayed, not for click-through's or customers. Some sites will have your banner on each page, and you then have to pay for each one. The visitor sees it several times, but still isn't a customer, and you've had to pay for it all of those times. You're not guaranteed any results.

Make sure you are paying for your ad to be displayed one time to one visitor. Locate sites that directly relate to yours. You can find ad space that reaches your target market. You may never have to pay the published rates. Call the web site owner directly and negotiate.

With Pay-Per-Visitor Banners, you pay for visitors who click through your banner. This is performance-based advertising, so it may be more expensive. If you are paying per visitor, then the sites with your banners have to continue displaying it no matter how poor the dick-through rate is. The HTML code on their web site allows the banner broker to put whatever banner they want on their web site-the owner has not control over it. This is a major advantage.

You want your banner as targeted and precise as possible to ensure that you only attract targeted potential customers with interest in your products. You want qualified people clicking through, so that you maximize your ad dollars. You are paying for "visitors" not "impressions" so the broker may have to post your banner a few thousand times more in order to get your 1000 visitors.

 

Banner Brokers have contracts with thousands of web sites all over the Net for banner advertising space. Pay-Per-Click Banners are similar to pay-per-visrtor, but the web sites that display your banner get to choose which companies' banners they want. If yours doesn't pull high click-through's they may remove it.

HOW TO FIND ADVERTISING SPACE

Your target markets will give you the best response. Manually surf the Web or use software like LinkPartner Pro to locate sites and record it all for you. You still need to personally visit the sites and decide whether or not advertising on their web site would be profitable. Once you've collected names and email addresses, compose a message.

EXAMPLE

Subject: sponsoring your site

Hi [first name]

I am inquiring about your______ website. I am interested in sponsoring your web

page where we would pay you for displaying our banner at the top of one (or a few) of your pages.

Let me explain what we do. We have a book...... It can be seen at

www. mycompany.com.

What would you recommend for the best exposure at your web site (best value for the dollar) and what would be the cost? I would even consider being linked (or listed) from multiple sections of your web site, or having you sell the books directly. Do you have any other suggestions?

I am looking for a long-term advertising relationship, so keep that in mind when making your suggestions. I am ready to start ASAP, so a quick response would be appreciated.

A few other questions. How many visitors do you get weekly and how many visits do you get to the individual sections that I am interested in? Do you accept credit cards for sponsorship payment, or is a business check better for you.

Thank you for your time and help. I look forward to doing business with you.

Your name,

Telephone Number/Web Site

Your objective is to find 10 to 40 sites that don't currently have advertising, or offer cheap advertising, and negotiate a deal with ttiem. There are sites that you can offer $20 to $40 a month and will generate many hundreds of visitors for you.

 

 

Typically you can expect to pay $20 to $30 per 1000 impressions. Some places will charge $100 per 1,000 impressions, others as little as $5. It really depends on the site, how big they are, and whether they are Net savvy or not. Do your homework before you start negotiating.

Approximately two weeks after you send the first email to possible advertising sites, use Channels to subtract the addresses of all the people who didn't respond to you and email those people with a follow-up letter. You will get more replies from this email because many of the web site owners will have deleted your first email thinking it was junk mail. Following up lets them know you were serious.

EXAMPLE

Subject: Follow up Hi [first name]

I sent you an email 2 weeks ago, inquiring about advertising on your web site. I was disappointed that you didn't reply because I am interested in doing business with you. I have pasted a copy of the last email at the bottom of this page so you can review it, just in case you don't recall the content. Could you send a quick email to let me know whether or not you are interested?

I look forward to hearing from you, and I wish your web site the best of luck.

Thanks

Your name

COPY OF FIRST MESSAGE GOES HERE

 

Always look at all the options someone offers you. If they don't accept banner advertising, offer to trade links or endorsements or a commission on every customer they refer who purchases from you. There may be other ways to have a mutually beneficial relationship.

BANNER EXCHANGES AND NETWORKS

This is a third party service provider that acts as a mediator between advertisers and web sites. They bring thousands of web sites together with advertisers who are interested in running a banner ad campaign.

You can advertise your banner on thousands of web sites FREE as long as you agree to display their rotating banners on your web site. (The exchange gives you HTML code to insert in your web page and your site will display banners rotated from their inventory.)

This means that each time a visitor clicks on a page with the code, the visitor's browser will link to the server of the exchange to pull up a banner and display it on your site.

They make money by displaying one of your banners for every 2 banners that are displayed on your site. Then they sell the extra banner space (2 for 1) to advertisers who buy big blocks of inventory.

Many exchanges will allow you to target the group of people who will view your banners and you can specify the type of banners that appear on your web site. This is a good alternative if you cant afford to pay for banner advertising.

If your web site is receiving low traffic, then your banner doesn't get much exposure in the rotation. For your banner to

If your web site is receiving low traffic, then your banner doesn't get much exposure in the rotation. For your banner to get the most exposure, you need to display their banners in a high traffic area of your site. However, realize that this is funneling traffic away from your web site.

If your site is receiving lots of traffic, then you should be selling advertising, not exchanging.

The Exchanges and Networks are best utilized for testing purposes only. Here you can find out which ones pull the greatest amount and which have the best responses to targeted sites that you've personally negotiated ad deals with. Shop around. Prices vary, and avoid Networks that include "exclusivity clauses." You should be free to participate in any that you choose.

Link Exchange          http://www.adnetwork.bcentral.com/

Penny Web                www.pennyweb.com

Free Banners             http://www.free-banners.com/

TraderBanners            www.resource-marketing.com

123Banners                http://www.123banners.com/

BannerSwap              http://www.bannerswap.com/

 

Another option is AdAuction.com (www.adauction.com). It sells discounted banner advertising inventory. If ad space has not been sold yet, some high profile sites will often put their inventory up for auction at below-market rates.

WHAT IF YOU HAVE SPACE

ON YOUR WEB SITE NOT SOLD YET

  • Trade it to other related web sites that also have unsold ad inventory. Offer to display their

banner io.OOO times for free on your site in return for io.OOO times of YOUR Banner on their
site.

  • Promote Yourself. - Create banners that promote your own products and services, and

run them on your own site to highlight new products or someplace else you want
visitors to look. It's an easy way to test some creative ads.

  • Join a Lead network. - If your audience is a perfect match for what is being advertised then

this is profitable. You are paid per action-meaning when a visitor signs up for a free
newsletter, or enters a contest, etc.

  • Join an Affiliate Program. - Use your unsold inventory to promote other business

products and services, and earn a referral fee. (More on this in Section 6)

  • This Space for Rent. - Make sure potential advertisers know you have the space

 

available. Make it a beneficial ad, not just this space for rent.

  • Give it away Free. - No one refuses free banner ads, and if you can prove that

 

advertising with you is profitable, you have a new client.

Loyal customers provide the incentive to lose a little money now, if you know that you'll make it back three times over in the next 12 months. Think about long term goals, and not just about how much you make today.

 

 Online Auctions

Hard to find or unique products do very well on auction web sites like eBay and uBid. You can use auctions to drive visitors to your sales site by auctioning your products online and then directing potential bidders back to your site for "more" of your products.

This section will talk a little bit about some hints to making online auctions work for you. However, if you are really interested in utilizing online auctions, go to www.keystoneresources.net where you can purchase a more extensive training guide that will walk you step by step through the process.

TEASERS/HOOKS

In the description of your item, always include a teaser or hook to get them to visit.

EXAMPLE Item for Bid - leather coat

Visit www.mywebsite.com for a free report on the 5 Things You

Should Know before Purchasing Leather Products

Use teasers to get people to visit your site, then collect their email address in order to send the free information to them. This will develop a database of email addresses to which you can send advertisements for new items you have for sale on your site. Create residual income by bringing more people to your site all the time. The more time they spend there, the more likely they are to buy there!

TITLE IS EVERYTHING

The title of your listing is one of the most important factors in getting your items sold. You want to include words that will draw in potential buyers. Use words and phrases like "best buy", "one of a kind", "new", to draw people in to your item listing. If they don't like the title, they'll just browse past it.

HAVE A PLAN

When you commit to yourself to work this as a business, you need to have a plan and be organized. Create a positive work environment where you will be comfortable. If you can't stand to sit at your computer in the dark, boring closet where it is now, then move it!

You need to feel at home and be able to focus on your work. You don't want to be watching the clock. Remember, this is supposed to be fun and easy, not drudgery.

Commit to work every day. Decide how much you want to sell and break it down like we did in the first section. Make a commitment to yourself to take the time to list the required number of items each day. It will pay off in the long run. Draw people to your website. Create repeat buyers and residual income.

You also need to keep track of all of your auctions. eBay will keep track of what you have currently running as well as items you've listed for the previous thirty days. This may not be quite enough to accurately manage your auctions and provide good customer service. A spreadsheet or database program such as Microsoft Excel or Microsoft Access will be invaluable when it comes to tracking both current and past auctions. A simple search on the Internet will bring up other applications or forms that can be used as well as companies that specialize in that type of thing. Any one of these

 

utilities will greatly enhance your selling and will allow you to identify changes in your marketplace.

If you don't want to use an electronic application to track your auctions, you can simply create a planner or a notebook in which you can write down the items you have listed and the details that pertain to each one. Here is an example of a good way to keep track of your listings.

EXAMPLE

Today's Date


 

Item

Item

Starting

Final

Re-list

Date

Date

Name

Number

Price

Price

Date

of Pmt

Shipped

 

 

 

 

 

+Type

+Trackin

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Today's Sales Total
Average Item Price_____

The item name is whatever you want to call it. The item number is the unique listing number that eBay assigns your listing. Write down the starting and final selling price.

Re-listing - If an item doesn't sell, eBay allows you to re-list the item on the same day as the auction ended. You can do this one time without additional listing fees. If you have selected any optional features, such as gallery pictures, those fees will be charged again.

Keep track of the payment information. What type of payment was used? When did you receive it? When did it clear? Keeping track of these kinds of details will keep money from slipping through the cracks.

Other fields - You may also want to add a space for whether feedback was given, and any questions that were asked during the auction.

SHIPPING

At the end of every auction, eBay sends out an email to the buyer and the seller with information on how to complete the transaction. It is then appropriate for you to send an e-mail to the buyer verifying your payment information and letting them know that you will ship their merchandise to them as soon as payment is received. This lets the customer know what to expect from you. You should have already told them in your auction

listing what method you will use for shipping, the cost involved, and payment

methods you accept.

Sending a verification email is simply a courtesy to the buyer. It also lets you know your buyer is serious about completing the transaction when they answer you promptly with their address and payment intentions.

Once the payment has cleared you should mail the item immediately. Never, ever send anything before payment has cleared. Stating within the auction that shipping

 

outside of the United States will cost more or that you will not ship outside of the United States will prevent people from taking advantage of you. Remember to be upfront and clear about the costs involved including insurance on the package, how it will be shipped, and what acceptable shipping locations you use and you should be all right.

Make sure you write down the delivery confirmation or tracking number of the shipment so that you can ensure the package actually gets there. Ship priority mail or faster when possible. Quicker delivery means a happier customer.

ANSWER YOUR EMAILS

Most buyers will send emails enquiring about your product between 12-24 hours before the auction ends. Make sure that you check and answer your emails regularly so that you can answer the bidders' questions in time for them to bid on your item.

If you list your items each morning, answer your emails each night. Set aside a time to do this so that you do it every day. You want to make sure to give potential buyers time to check their email before the auction ends.

Keep your answers short and to the point. As you begin to sell more and more items, especially if they are identical, keep a repository of all e-mails you have received and sent in return. Make a folder dedicated to general answers to customer questions and use these as templates when you receive a similar question. Always sign the e-mail with your name at the bottom, your website address where they can find additional answers and products, and always ask if there are any other questions you can answer

 

Writing an Effective Business Plan
What business plans are

A business plan is an outline of the basic idea and direction of a business. It is a process of evaluating a potential business opportunity and then outlining how that opportunity will be pursued.


A business plan brings together the different elements of a business including marketing, operations, human resources, accounting, etc., under a single roof so that all elements can work as a single unit.


A normal, full-fledged business plan that you might present to investors if you needed capital to start your business would be between 20-30 pages long. For your purpose, a 2-5.html minibusiness plan should be sufficient. You don't want to spend 10 weeks putting together a business plan and never get into designing and marketing your web site. The minibusiness plan that you'll want to create will be more like the executive summary portion of a normal business plan; therefore, we will call our minibusiness plan an Executive Summary Business Plan.

Why business plans are important

Business plans are a very important aspect of starting and running a successful business. Is it essential for you to put together a full 20.html business plan in order for you to be successful? No, but an outline of the key business aspects is a very good idea. Some of the major reasons for formulating a business plan are listed below.


1. To give overall direction to your company. - A business plan enables individuals from all areas of a company to come together under a single purpose and function. It is a communicating tool that merges ideas, concepts, goals, and vision. It forces you to define your main purpose and competitive advantage. Without a clear direction that is communicated throughout all areas of a company, failure is imminent. A business plan gets management, investors, and employees all on the same page.


2. To establish goals and checkpoints for your business that keep you going in the right direction. - The reason most start-up businesses fail before the end of the first year is because they are running a business on a dream or an idea. Their goals are to be financially independent, to have some retirement or travel money, etc. Without specific, measurable goals, and checkpoints for those goals, failure is likely. A business plan provides such goals and checkpoints that can keep an organization, whether large or small, moving forward.


3. To force you to do your homework instead of just guessing blindly - Homework--meaning market research, product research, etc. There are millions of businesses out there, how do you plan on competing? Knowing the size of your target market, their characteristics, and their needs, are important questions that a business plan forces you to ask.


4. Business plans are essential if you plan on receiving any type of financing - The first question any potential investor will ask is "What is your plan?" In other words, "Let me see your business plan!" Without a clear and concise business plan, obtaining any type of financing, whether it be from venture capitalists, the SBA, a bank, etc., is impossible. You may get some money out of a wealthy family member or friend without a business plan, but you shouldn't count on it. If you are not seeking financing at this time, an Executive Summary Business Plan should be sufficient.


Outline of an Executive Summary Business Plan

I. Purpose of the plan - Is it to attract capital from investors, act as a guide for the management? Establish goals and checkpoints for your business or some other purpose?


II. Business Description - - What is your business?

 What is your mission/vision statement?

 What is your product line?

 Is it focussed enough? What needs will you satisfy?

How will you compete in the market place? In other words, what's your competitive advantage?

A competitive advantage is what sets you apart from your competition. For example, do you have free shipping, secure ordering, free info that you send out, etc.?

Research your competition in order to determine what their competitive advantages are and then develop your own. Part of your site will be based around your competitive advantages.


III. Market Analysis - What are the current market trends?

What are the specific demographics of your target market?

 What characteristics do they possess? How old are they? Are they male or female? Do they have children? What other web sites would they visit and shop at? Who are your competitors?


IV. Development and Production - How will you fulfill your objectives?

How will your web site be built and who will build it?

 Who will manage, make changes and updates to your web site?

 Who will manufacture and ship your products?

 Who will cover shipping costs? How long will it take for the products to arrive in the hands of the customers?

 Who will handle returns? How will customer service issues be resolved?


V. Marketing Activities - What's the overall marketing strategy? How will you target and market to your customers?

 This is where you will outline the specific marketing tactics you plan on using for promotion of your business. (We'll cover over, You may also want to include a timeline for applying those marketing strategies. Additionally, you may include your sales projections. In other words, how much traffic and sales revenue do you expect during the first year on a month-to-month basis? What will happen in the second and third years?


VI. Management Team - Who are the key owners and managers? What are their credentials?

As your business grows, will you need to hire employees to fill certain positions? What are those positions and what credentials will you be looking for?

 What is the legal structure of your business? Will you form an LLC, a corporation, or will it be a partnership or sole proprietorship?

 What support services will you be outsourcing? (accountants for taxes, Internet Success Team, Internet Coaching Hotline, etc.)?


VII. Financial Data - What are the costs of starting your business? What will the future costs be? For example, did you buy or will you buy a new computer?

 Are you paying for web site design and advertising (Internet Success Team costs?) What are the future financial projections and how did you come up with them? (This information will be helpful when you go to do your taxes. You may want to put together an Income Statement that shows all the expenses and future financial projections.)


VIII. Final Objective and Risks - What's the long-term goal of the business? Do you plan on going public, will you grow it and then sell it? Will you expand into other businesses? Explain your future plans with your business here.

The main keys to a successful business plans

Specific keys to an effective business plan are outlined above. In summary, though, be sure to remember these 2 important keys to a successful business plan:

Develop clear competitive advantages and know who your target market is.
Outline a specific marketing plan with details such as timelines and when each strategy will be implemented.


Articles with great business plan information

AmericanExpress.com's Small Business section has one of the best business plan outlines on the Internet. Go to http://www.americaexpress.com/ and click on Small Business. You'll find the outline in the section labeled Create an Effective Business Plan. To go there directly, click here. AllBusiness.com has some great information and articles that explain how to develop a business plan. Browse their website by clicking here. The Small Business Association also has a good business plan section. Go to the business plan section of www.sba.gov by clicking here.

Hot business plan products and software

Business Plan Pro is a great software program that will take you step-by-step through building your business plan. It costs $99.95 and can be found at http://www.paloalto.com/ or at www.businessplanpro.com. BizPlanBuilder is also a great software program that will assist you in putting together a business plan. It also costs $99.95 and can be found at http://www.jian.com/ Click here and then on BizPlanBuilder to read more about it. Nolo.com has a lot of great information and software for small business owners. Their Business Plan Pro, at $99.99, is a great software program for developing a business plan. Visit www.nolo.com and under Software click on Business Plan Pro. 

CamStudio Opened, Ready To Record A How-To Video Inside

 

 

Set up a free acount at Tubemogul.

Submit your screen capture video that you've

already made using the simple instructions on site. Your video will be distributed to several video sites like            YouTube and Metacafe. From these sites, your video can be embedded on other sites and your video can go hyper viral.

TubeMogui.com - Online Video Distribution and Analytics - Mozilla Firefox    UJI 

http://www.tubemogul.com/

•STEP 2: Make sure in your author bio box that you make an offer. Don't actually tell the reader about yourself. Treat the bio as if it were an advertisement.

a* Affiliate Marketing and YouTube: How to sell using video: GoArtteles.com... _

http://www.goarttles.com/cgi-bin/showa.cgi?C=960651

co Marketing Category: GoArticles.,,.
 

ce> Affiliate Marketing and yout...u
 

Once you have completed you video you can upload it to YouTube. YouTube accepts a wide range of file formats so it doesn't matter what software you have been working with. You simply upload your video, YouTube does the hard work and once it has completed you can give the video a title and tags.

Tags are describing words for you video, you need to select good tags so that you get your video found. Google have a free keyword tool that can help you find the most popular and targeted keywords.

Once you have uploaded, titled and tagged your video it is available on YouTube for people to find. If people search YouTube for your one of your tags your video will appear in the search results, The other benefit of YouTube is the Google loves video, if you search in Google you will tend to see search results that point to a video on YouTube. Essentially you are getting 2 of the most powerful resources on the web at finger you tips.

 

How To Write a Press Release For Viral Traffic

What is a Press Release?

In your case, a press release is a news story featuring some aspect of your online business. Includes a link to your site. Your press release can even make it into newspapers and send you traffic from the off-line world. Great for getting people talking about your business and starting buzz.

•STEP 1: Write something newsworthy about your website or your product. Write your press release as an actual news story. You might need to dig deep for the story.

•STEP 2: Submit your press release to prlog.org.

-4: Free Press Release Distribution - Mozilla Firefox

http; //www .prbg.org/

PRLog

Home | Submit Free Press Release | News Archive | By Category | By Location | By Date | Newsletter | 40,000 RSS Feeds


Free Press Release Distribution Service services are free:


How To Publish Reprint Articles For Viral Traffic

What is a Reprint Article?

An article you publish on the web with a link to your site at the bottom. You give website owners the right to republish the article as long as they give you credit and publish the link back to your site.

•STEP 1: Write an article on an in-demand topic and submit it to GoArticles.


 

& Article Search Engine Directory: GoArticles.com - Mozilla Firefox

 

'

http://goarticles.com/

Article Content  v Search by Author, Title or content

ARTICLES

The Web's Largest Free Content Article Directory

 

I wish you the best success.


 

Online Marketing Services

We help promote your small business on the web!

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About the Author

Mark Voce

Learn more about affiliate marketing and how you can make cash online with my FREE Bonus Report and a 5 part mini course on affiliate marketing by going to GetAfffiateMillionsNow.comybonus

 

 

http://www.webwiszard.com/

                                                                                                                                                   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A
Actual Cost Per Click
The amount you actually pay for each click, considering your click through rate and the performances of your competitor ads. In this way, you may get to pay less than you bid.

Ad Group
An ad group can contain one or more ads targeting the same group of keywords.

Ad Rank/Ad positioning
The ad rank is calculated by considering the bid (max. cost per click), the click through rate and ad text.

Ad Served Percentage
The number of times an ad is displayed, in relation to the number of searches and the other ads in the ad group.

AdSense
An advertising program by which Google acts as the intermediary between content sites and web advertisers.

AdWords Discounter
The Google tool that allows you to pay less that your maximum bid, as soon as your competition loosens.

Affiliate
Someone who sells online other people's products and services and earn from commissions. When you subscribe to an affiliate program you become an affiliate (marketer).

Affiliate Directory
A list on the web where you can find affiliate programs.

Affiliate Link
A link on your website that refers to a program you are affiliated with.

Affiliate Marketing
The sum of activities you develop to promote the programs you are affiliated with.

Affiliate Network
A specialized intermediary website that links between affiliate marketers and merchants, providing a wide range of services to both categories.

Affiliate Program
A system defined by a merchant site by which it attracts affiliates.

API
The acronym from Application Programming Interface.

Average Cost Per Click
The average amount you pay when somebody clicks on one of your ads.

Average position
Your ad's positioning on the average throughout a period of time.


B
Bid
The maximum amount of money you are willing to pay for a click on your ad; the same as maximum cost per click (Max. CPC).

Broad Match
An option that relates to keywords set-up. By using the broad match option, your ad will display for every possible search phrase that uses your keyword phrase. The broad match doesn't consider the topic of the words or the existence of additional words in the search phrase.


C
Click Through Rate (CTR)
The ratio/percentage of the number of times an ad is clicked divided by the number of times an ad is viewed.

Content Network
The network of websites that are being subscribed to the Google AdSense program and thus can display the Ads by Google.

Conversion Rate
The percent of people that buy your product/service of all who visit your webpage.

Cookie
A small text file that you can store on your hard drive and allows you to track the visitors to your website and how many times they come back.

Copy
The actual text of your ad or webpage.

Cost Per Click (CPC)
The amount of money you pay to a search engine for one click on your ad.

Cost Per View/Cost Per Impression
A concept by which you pay not for the clicks on your ad but for the number of people that view your ad.


D
Daily Budget
The maximum amount of money you are willing to spend in one day with Google AdWords.

Destination URL
The actual URL of your landing page (the webpage you send your visitors to).

Display URL
The "cosmetic" URL that displays in your ad.


E
Editorial Guidelines
A list of do's and don't do's assessed by Google, that you have to know by heart and comply with when using AdWords.

Exact Match
A keyword option by which you set your ad to be displayed only when the search phrase you define and that of the internet user match exactly. When you use this option you put your keyword phrases in brackets.


F
Full Ad Delivery
An expression for those ads that are displayed for all the searches that match the keywords they target.


G
Geo-targeting
Geographical targeting. Describes the distribution of your ad to Internet users in different countries.

Gmail
The email service from Google. It displays AdSense ads that relate when possible to the subject of the conversation.

GoTo
The former name of Yahoo's pay per click program - Overture.

GoToast
The former name of Atlas One Point, a bid management service.


H
Hit
When people click on your webpage you say they make hits.

Home Page
The main page of your website. Usually not recommended to make it your landing page, because it has less targeted content.

I
Impression
When somebody views your ad but doesn't click on it, it means your ad has got one impression. Impressions are counted by the number of searches that your ad is being displayed for.

In-house Advertising
All the advertising activities that are done by one or more people within the company, with no contribution from a specialized agency.


K
Keyword/Keyword Phrase
The term or phrase that a user types in the search box of a search engine, in order to receive more information that relates to that term/phrase.

Keyword Matching
A set of options that, when applied to the keywords in your AdWords account, allow you to control the distribution of your ad. Through keyword matching you "tell" the system how exactly to match your keywords with those of the people that make a search.

Keyword Status
In your AdWords account, your keywords may have four statuses: Disabled, In Trial, Normal and On Hold.

Keyword Tool
A tool that you can use as soon as you set-up your AdWords account. It allows you to estimate numbers like keyword-popularity and maximum cost per click.


L
Landing Page
The webpage that you send your visitors to, through one or more ads.


M
Maximum/Minimum Cost Per Click
The maximum cost per click is the amount of money you have to pay for one click so that your ad ranks best. The minimum cost per click with AdWords is five cents.

Misspellings
Errors in spelling. You have to take them into consideration when building your keyword list. The reason is that many people type their search phrases with misspellings, but they are still potential targeted traffic for you.

Merchant
A person who sells a product or service online. Usually, a merchant is referred to as the person that also opens affiliate programs that you can join.

Metrics
All the numbers that you need to know in order to track your campaign results.


N
Negative Keyword
A keyword that defines the term(s) you don't want your ad to display for.


O
Organic Results
The unpaid results which are being displayed at the left of the search engine's results page when somebody makes a search.

Overture
The first pay per click program, that belongs to Yahoo, formerly known as GoTo. Today, Overture is the main competitor of Google.


P
Paid Placement
The reverse of organic placement. The system through which you agree to pay so that your ad is displayed on a search engine results page (SERP)

Pay Per Click (PPC)
A concept for online advertising where you pay a certain amount of money each time somebody clicks on your ad.

Pay Per Lead
The amount of money you spend to generate an action from one visitor. That action doesn't necessarily have to be a purchase, but a subscription to your newsletter for example.

Pay Per Sale
The amount of money you need to pay to generate a sale through your website.

Pay Per View
The system by which you pay every time when somebody views your ad, even if that person doesn't click on it; A concept that is not very popular anymore.

Phrase Match
The option that limits your ad to be displayed only when somebody types in the search box a phrase that includes your keywords, in the same order.


R
Reactivation Fee
The amount of money you have to pay every time you restore full delivery of your account after it has been slowed.

Relevancy
The accuracy of the match between the keyword typed in the search box by an Internet user, and the results returned by the search engine.

Results Page
The list of resources a search engine returns when somebody performs a search.

Return On Investment (ROI)
A percentual expression of the amount of money you gain for the sum you invest.


S
Search Engine
A web-based program that allows users to search and retrieve specific information available on the Internet.

Search Engine Marketing (SEM)
A single term definition for both pay per click (PPC) advertising and search engine optimization (SEO).

Search Engine Optimization (SEO)
A term that defines the sum of activities you run in order to promote your website as high as possible among the organic results on a search results page.

Search Engine Results Page (SERP)
See results page.

Search Term
A word or phrase through which a person defines what s/he is looking for. The phrase is used to inquire the database of indexed pages of a search engine.

Statistics, Stats
All the data that expresses the results of your campaign: totals, percents, means, evolution curves and predictions.

Stemming
The family of words that derive from the same base (radical). Word stemming is a common way of generating new keywords.


T
Targeted Traffic
The number of people that visit your website and actually have the potential to become customers right away or at a further moment.

Tracking URL
URL that has specific parameters assigned to it, allowing you to gather information about the source of the click, the search query used, and other metrics.

Traffic
The number of people that visit your webpage, being led there by your ads.

Two-tier
An Internet marketing model that allows affiliates to sign-up for other affiliates. The principle is similar to multi-level marketing.


U
Unique Visitor
The unique IP address that describes the identity of the visitor.

URL (Uniform Resource Locator)
A unique sequence of characters that describes the location of a webpage.

Usability
The potential of a website to return value to its users as quickly and easily as possible.


W
WordTracker
The keyword tool most widely used by PPC advertisers.